Prime Day is not primo for books, but don’t ignore it. This Amazon shopping event (July 16-17) typically increases impressions but it...

Always look to the KDP dashboard as the authoritative data source for conversions (sales and/or pages read). It would be highly unusual...

How do I get Amazon to spend my budget? There are 3 fundamental things to look at: 1) Budget. Do you have a $10 daily budget or a $100...

Often when ads flatline, the ads algorithm has caught up to it and determined that it falls below their standards of a good ad. This can...

Before you can even think about scaling your ads, you need to know that the timing is right, and that you're ready. Answer this question...